What is a Landing page and How Does it Work?
Converting the audience from multiple digital platforms into your customer, the term “Landing page” plays an important role. Let’s see all about the Landing page and why it is important for your website or business marketing to grow your business. This technical awareness about the landing page is very important for a newbie in the marketing business.
What is a landing page?
Landing page is mostly used for gathering information of the visitors to your website by giving them eye-catching content on your website landing page. The main purpose of the landing page is to generate leads for your services or products. The page can be used in any form, such as, ebooks, email newsletters, online courses, industry events, free product trials, community memberships, and company mobile apps that will give your relevant audience a great experience to go for calls to action.
You have created a brand and also a dedicated website to the same, now it’s time to catch the leads through online marketing to spread awareness about your business and the best thing that is going to help you to be successful in this process is ‘Landing page’. This is going to give you effective leads for converting your visitors into promising customers.
The landing page is an ultimate tool to drive traffic to your website business page provided that you are using the best SEO strategies for the same. A maximum number of B2B conversions in the market use a landing page strategy that gives access to PDF to generate further leads in the future. Make your audience land on your business home page is definitely not a good strategy for lead conversions. Landing pages should land on a specific product, service, or offer that will encourage them to explore more about the product or service. So, this should be a purely a calls to action page for the audience.
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There are almost 8 main types of landing pages one can create for their businesses which are as below.
- Splash page
- Squeeze page
- Lead capture page
- Sales page
- Thank you page
- Unsubscribe page
- Viral page
- 404 page
But, the technically successful landing page is always a page that increases your website traffic, generates more leads for your business, and must be a page of awareness about your business to gather information about your audiences.
What is the difference between the home page and landing page?
How to build the best strategy for a successful landing page?
In the above screenshot you can see the direct message to the audience of what they are going to get and how they can go to get this is clearly communicated on the landing page. It is short, precise and leading the audience to calls to action. So, the interested person will definitely click
on the page and will get directed to your business page. So below are the quick tips on how to build a successful landing page.
- Clear calls to action must be provided on the landing page
- Calls to action should strictly be tied to your goal behind the landing page
- The whole content on the landing page should serve your purpose with the support of calls to action
- Keep the content short and sweet and make the visitor decide on calls to action ASAP
- A good design with precise content that leads to calls to action
- Your landing page should only have calls to action button instead of any other buttons
- The calls to action should always be at the top of the page so that visitors don’t have to look for what they can do next
Figure 1: Sample perfect landing page
Absolutely not because the landing page is not about a designer page that needs to maintain and should flash some web designing skills but it is purely a page to help your consumer to get what they want or what they are looking for. A landing page is purely designed to spread the awareness about your business and gathering the information of relevant audiences through different digital platforms. So, if someone is in a misconception that landing page is difficult to maintain then they must clear their minds and should go for a landing page strategy in digital marketing to grow their business.