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How SEO Do It Yourself can help Small Business Owners

For average businesses out there, working with an SEO agency can be very expensive. So, if you don’t have the budget then read on. Here’s good news for you. The good news? You can do your website SEO all by yourself. No, it’s not a joke. In this article, we will be guiding you the same. No matter if you are not an expert in SEO, all you need to have is the right mind and interest to get the job done. Many DIY SEO tactics can be done on your own, without paying a single penny to any SEO agency. Just a basic understanding of how to navigate your company’s WordPress website is enough. Read on.

Keep yourself updated about Onsite SEO

Onsite SEO is nothing but some particular elements which can be optimized within a given post or page. It mainly revolves around the selection of specific keywords, page structure, content, length, and internal or external linking.

If you find it difficult and are not quite aware of the process then you will find this article helpful since it will be dealing with some of the important onsite concepts that you should be aware of. However, memorizing them is not required. You can find SEO plugin tools like Yoast and many others for your help.

Get an idea about Yoast SEO plugin

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This plugin comes for free and helps users to get basic knowledge on onsite SEO. Yoast works by analyzing content for onsite SEO readability. Just write content on WordPress and insert you’re the keywords you want to target into the tool. That’s all. Yoast itself will be providing you with various sections marked in red, yellow and green light in order to determine how ready your content is for SEO.

If you get stuck in red that means the content needs improvement for being used on the onsite SEO page. This tool is very user-friendly, you will be guided in a smooth way to your path. However, remember that Yoast can’t predict if the keyword you are using is of any good. It can only predict whether you are optimizing the page correctly. That’s all.

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Speed optimization needs to be done

For improving usability and conversion rate, the speed of the page is a very important factor. In 2010, Google made an announcement that speed optimization is an important factor when ranking is concerned in desktop search. This factor is now true for mobile search. If you want to offer the best user experience, and don’t want to fall under Google penalty list then you need to focus on few DIY SEO efforts on WordPress speed optimization and learn about caching plugins that are helpful. WP Rocket (paid) or WP Super Cache is among the best in the market. These plugins when used helps the page to load faster by storing files after the website loads for the first time. If you don’t understand your website’s backend processes then this the only solution you have. Otherwise, you need to go to a web developer.

Image optimization plugins can help

Your WordPress website is made up of images, they are the largest files on your WordPress website. If you use plugins then the space that your website’s file is taking will be reduced a lot. Since the majority of the caching plugins come with features that include GZIP compression and manifestation, these features can reduce the space your website files are taking.

When the image sizes are reduced your website page speed is increased and it becomes well optimized. Imagify and Smush are the two best free options. Other paid options are also there.

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Google Analytics is very essential

No matter if you are just starting with DIY SEO or a new website has been launched by you, setting up Google Analytics tracking code is the first and foremost thing you are required to do. This free tool offers numerous website data divided on the basis of audience behavior and acquisition. Google analytics is designed to track data as long as the tracking code is installed on your WordPress site and is very helpful. The above tips can help you well on your way to small business SEO success.

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