Actionable tips to improve your website SEO yourself
No matter if you believe in live, breathe and work the internet or you are looking forward to building your online presence, I am certain that you are quite familiar with the term SEO. This magic term Search Engine Optimization or SEO is often considered by many as one of the most useful manipulative techniques that can impact on websites ranking on the search engines. This is undoubtedly true. However, gone are the days when sneaky techniques used to give results. In fact, Google is constantly updating its algorithms and ensuring that only authentic SEO practices are regularly implemented by website owners.
Proper techniques don’t only make a web page rank higher but ensure that users find important information in an effortless manner. These techniques are defined as white hat techniques in the SEO world. To put it in other words, SEO is meant not to serve only you but also an owner of a website, potential visitors, bloggers, businesses and many more. Now, when it comes to SEO tips or articles on on-page SEO Techniques the web is full of theoretical WordPress SEO tips but very few articles talk about its real-life application. Here, in this article we are going to give you a comprehensive idea on SEO do it yourself techniques or how to make on page SEO techniques work. The SEO DIY tips presented below aims to give you a reliable and solid framework that can be implemented securely without any risks of getting a Google Penalty. They actually work. Few Basics of on-page website optimization Page Titles and description Page title being a very important aspect of SEO DIY tops our list. Especially for Google SEO practices, they are the first and foremost thing to consider. An optimized page title has the following characteristics.
- A unique page title accurately describing the page content is needed
- Should be brief and descriptive
- Should be simple and understandable.
Home Page Title
The home page title should include your website’s or company’s name, the location of your business, the service or products it’s offering.
For Example
Post/other pages title
The titles of other pages of your website must give an accurate description of what the page is about when you are applying SEO DIY tactics. These pages need to be attractive.
For Example
Being the Top Digital Marketing Company in Bangalore, we always thrive to provide the best content and insights to our users on how to generate more leads and sales and how to hack users attention online
Description
Page descriptions are also very important since users and search engines are given a brief summary on what the page deals with. Google sometimes shows the description in snippet form for your page. Thus, writing a good meta description while performing on-page SEO techniques must be considered. Here are a few tips on how to write a perfect meta description.
- Try to keep the size between 140-150 characters.
- Don’t repeat titles
- Refrain from adding too many Keywords.
- The description gives a good result if written in a promotional way
For Example
Note
These days the focus is less on the structure of URL addresses, meta descriptions, title tags and optimized website images since Google gives more focus on other SEO factors such as content and link building techniques.
Use ALT attributes in all images Search engines instead of reading images read ALT text. Thus, using an ALT attribute will help the engine crawlers to understand better an image. Thus, inserting keyword phrases while doing WordPress SEO that describes the images on the webpage and bolding them is important.
Website Structure Search engines go through link structures in order to index pages. Thus, a lot depends on how you organize a site architecture while applying SEO do it yourself tactics. If you have a well-structured website, all the pages and subpages can be found easily. Also, a well-structured site helps visitors to find the products or services they are looking for. According to a ‘three clicks’ rule, any information users are looking for in a website must be available to them in not more than three clicks. Thus, planning should be accordingly.
Page URL One primary keyword must be there in a page URL It is said that the best way to optimize a page URL in WordPress SEO is by focusing on a single keyword phrase and including it directly in the URL address. Hyphens can give good results than that of underscores.
When given underscore instead of hyphens Google reads that as a single word. For example, the_best_seo_practices is read as ‘thebestseopractices’ by Google. A static URL gives better results than a dynamic one Two types of web addresses are there: static and dynamic. Here is an example of a static URL : your-domain-name.com/category/the-best-seo-practices Here goes the dynamic one : your-domain-name.com/category/?p=028705 It’s not difficult for search engines to understand both the URLs but for human beings, dynamic URLs are difficult to understand. For instance, in a WordPress blog, the default URL address of a post is dynamic but on clicking the publish button, WordPress automatically converts the same into a static address, but it picks random keywords from the blog’s title thus it is recommended that you edit the URL name yourself. Keyword research is important Keywords form the basis of SEO.
A good SEO practice revolves around finding out the correct words users type into the search bar while looking for products and services on the web. The best way of doing keyword research is by using the Google Keyword Planner. This is a free tool which can be availed by anyone with a Google AdWords account.
Content is still the king in SEO On page SEO techniques revolves around website content. Search engines always keep an eye on websites, whether they are providing important and useful information to users or not. If everything goes right search engines rank the website higher in SERP. Thus, contents need to be well optimized and SEO friendly.
We hope that these few above tips can help you make your online presence more active and visible. We will recommend you to keep these above tips in your checklist so that you can make your SEO DIY strategies effective and relevant. Learn more about Digital Marketing at Wedoeconsult