Gone are the days when traditional marketing and outbound marketing used to bear results, now it’s time you give your content marketing tactics a try. With businesses spending much on content marketing every year, it is quite evident that this area of digital marketing is bringing good results for every business enterprises. I am sure that you too came across alluring statistics of content marketing generating many leads per dollar than that of paid search, right? Yes, it is true that content marketing if done right can increase conversion rate above six times higher than any form of marketing tactics. But, there is a but, the fact bears an uncomfortable truth, i.e Content marketing is something when done following proper strategy can only bring results otherwise it ends up in failure. Producing flawless content is only the beginning, it has many aspects that must be given consideration. Here is a brief overview of the same. Read on.
Planning the content marketing strategy
According to statistics, all successful businesses prepare a well-organized content marketing strategy. Every business must prioritize the development and documentation of its content marketing strategy, without this success of a business organization is not possible. All successful organization when asked what are the top advantages of this strategy they answer that this binds the team around a common goal which determines the type of content that is ruling the market.
Researching the keyword
So, you are ready to create your first piece of content but before you do that you have some groundwork to do. The foundation of any good content depends on good research because you need to be sure that whatever you say is authentic. Always remember what you promote online will build your reputation, thus you need to be comprehensive, accurate with your answers, which is only possible with good research skills.
Knowing all the facts hardly create any separation, if you are unaware of the process of sharing them with others. Despite having the best research skills, if the content you are writing can’t attract viewers then your entire effort will fall futile. More than 43% of business admits that they just skim through blogs, so you have to be the one who can catch their attention by writing engaging posts with proper keywords, pictures, infographics, and links.
Creating content is different, this is a more creative process but implementing proper analytical techniques are one of the most important parts of the content marketing process. This involves gathering data on your company’s sales, leads, subscriptions, visitors, social media engagement and of course knowing about the content that are generating good traffic.
Content marketing revolves around more things other than writing and publishing articles. It requires determination, focus and a knack towards growing audience naturally with a good structured, high-quality content. A potential content marketing strategy requires maintaining a regular content schedule and knowing the places to promote them. Good content is undoubtedly important but having lots of it is the key to the success of content marketing strategy.